What Is a Web Banner? Definition, Examples & Costs
Banner ads, or website banners, are a type of digital remarketing that appear on other websites, such as those that sell products, blogs, and news sites. In comparison to the $0.60 to $3 CPC of Google search or Facebook ads, the click-through rate (CTR) is lower. You can use remarketing with web banners to boost sales, spread brand recognition, and attract more visitors to your website and landing pages by following the steps outlined in this overview and in the illustrative banners provided below.
How Website Banner Advertising Works
An ad server, such as Google Ads or Microsoft Ads, displays a web banner, sometimes known as a banner ad, on websites. Its goal is to send readers to a landing page on the advertiser’s site that has been optimised to generate sales leads. Web banners typically take the shape of still or moving graphics that feature a company’s logo, tagline, or CTA.
Banner ads can be as simple as a graphic, but they can also include videos, audio clips, and interactive elements to pique the interest of site visitors. The banner ad is then placed where most people will notice it and be able to click on it, usually near the page’s top.
If you’re interested in learning more about how to develop a landing page to accompany your banner ads and convert visitors into customers, check out our detailed guide.
What to Include on a Web Banner Ad
A web banner needs to be both aesthetically pleasing and informative. And it needs to be appropriate for the website it’s being utilised on, so that it reaches the correct people.
This section provides some broad recommendations regarding the content of online banners:
To grab the reader’s attention with a snappy title.
A quick summary of the business or the site’s focus.
An intriguing photograph or diagram
Toggle switches and links that take the reader to the advertiser’s website for more details.
a prompt to take action, such “Save 25% on your first order!”
Names, symbols, or phrases that identify a certain company or product
Types of Website Banner Ads
Web banners come in a wide variety of sizes, shapes, and designs, and can be used to draw attention to your site or an online service you offer. The most frequent ones are as follows:
The most fundamental kind of online advertising, a static web banner consists of a still image and some descriptive text. You’ll typically find these banner adverts on low-traffic or infrequently updated websites.
Web banners with animation are more involved than the average banner because they often feature a series of images and/or videos. They’re common on busy websites or those that need to convey a lot of data quickly. Ad impressions and click-through rates can both benefit from the animation’s ability to grab people’s attention.
Banner ads on the web can be interactive, allowing consumers to do things like click on a button or play a game. Websites that wish to boost user participation frequently employ these methods.
Online advertisements that, upon being clicked, expand to reveal additional content. Products that need more convincing or explaining in order to make a sale generally have these kind of ads.
Web banners with rich media content are the most complicated type, as they can include things like games, films, and 360-degree photos. An increase in engagement and sales is possible with the implementation of a more immersive experience.
Web Banner Ads vs Other Ad Formats
Cost-effective and highly targeted, web banner adverts can be displayed to specific users across the Internet. In comparison to traditional forms of advertising like billboards, print, and television, as well as other digital forms of advertising like search ads, pay-per-click (PPC) commercials are more cost-effective for advertisers.
As the screen resolution and device type of the website visitor change, so too may the size and shape of the banner ad. Banner ads on the internet are more adaptable than traditional forms of advertising because of this.
13 Top Web Banner Examples & Why They Convert
If you don’t have a graphic design degree or extensive experience in marketing, designing an eye-catching online banner may seem like an insurmountable challenge. Looking at web banner examples can provide inspiration and ideas, so do so before going headfirst into web banner advertising.
Web banners can be designed in a wide variety of sizes and orientations, making it possible to reach a wide variety of potential customers that fit the profiles you’ve established for your ideal clients. You’ll have a better shot at making a banner ad that actually gets people to click on it and buy anything.
Here are 13 examples of successful banner ads on websites, along with the strategies that made them so.
1. Animated Semrush Retargeting Ad
Placement: Top, horizontal
This banner ad is perfect for retargeting because it is animated, drawing the viewer’s attention and piqueing their interest.
2. Sticky Web Banner Ad for Jira Software
Placement: Right-hand column (sticky)
This is why it’s effective: Sticky describes this banner ad in the right-hand column. In other words, the banner ad will not disappear from view no matter how far down the page the reader scrolls.
3. Game-like Airbnb Banner Ad
Placement: Top, horizontal
This is why it’s effective: It’s almost like a game in that respect. This tactic keeps the reader engaged and increases the likelihood that they will click the call-to-action button by piqueing their curiosity and keeping their attention focused on the spot where it will eventually fall.
4. Problem-focused Ad for APDerm
Placement: Column on the right and horizontal bar at the bottom
The effectiveness of this commercial is rooted in the fact that it addresses an issue faced by the target audience and offers a practical solution. Someone looking for face washes for oily skin probably has skin problems, therefore this banner ad efficiently caters to the reader’s objective. As a result, a banner ad for a dermatologist’s office in your area would be appropriate. Its placement is also ideal because the intended audience is very likely to look up and read about the subject matter of the post.
5. Inline Ad Placement for Weber
This is why it’s effective: Weber, a maker of barbecue equipment, has inserted a banner ad in the middle of a blog entry, indenting two paragraphs of writing. It’s in a great spot that makes the ad easy to see and prevents clutter from taking over the side columns. What makes this advertisement stand out, though, is not because it provides information rather than a sales pitch; rather, it is that it reads like any other piece.
6. Audience Overlap & Ad Size De Beers Jewellers Web Banner
Placement: Right-hand column
This is why it’s effective: The jeweler’s brand message remains consistent in this banner ad that appears in the right-hand column, regardless of whether or not a user has entered a search term. Specifically, it does this by placing ads on upscale real estate websites. There’s a lot of crossover between the two businesses’ audiences, which should boost the banner ad’s click-through rate. Because of its enormous size, it makes a far greater visual effect than the photos in the articles themselves.
7. Horizontal Hertz Ad With Eye-catching CTA
Placement: Bottom, horizontal
This is why it’s effective: This Hertz advertisement, another example of retargeting, is subtly embedded near the end of an article, where it can’t be easily dismissed as an intrusion. Given that its call-to-action button encourages readers to reserve a rental car, this is crucial because readers are less likely to do so if they are in the midst of reading the article.
8. Top Billing for LinkedIn
Placement: Top, horizontal
This top horizontal banner ad on LinkedIn is effective because it is shown above all other content and is therefore more likely to be noticed by the intended audience. Top horizontal banner ads also stand out since they are less common than other types of ad placements.
9. Sticky QuickBooks Ad Draws Attention to Brand & CTA
Placement: Right-hand column (sticky)
This sticky ad is an excellent strategy for increasing ad viewability and dwell duration, which is why it is so effective. Keep in mind that too many advertisements can turn off visitors to a website. The advertisements must remain in view at all times within the viewport, and (in this case) there should be only one advertisement displayed at any given moment.
10: Texas Instruments Inline Square Web Banner
This is why it’s effective: Advertisements embedded into the text itself have been shown to be highly efficient. One reason is because they tend to appear in the centre of the text, where readers’ eyes are naturally drawn. Plus, in-body advertising may be found in a number of different dimensions (including 300 by 250) that are likely to go well with the design of your website. The advertisement in the preceding example stands out due to its narrower width and its use of a colourful header to grab the reader’s attention.
11. MOTO G Web Banner With Compelling Offer & Intrigue
Placement: Top, horizontal
This is why it’s effective: In this banner ad, the $50 discount is featured horizontally and is placed directly above the call to action (Buy Now). Particularly useful for retargeting, as it serves to get the product back into the minds of the audience. It’s lively and interactive in tone, which captures the reader’s imagination and keeps them reading.
12. Horizontal Sticky Ad by Shopify
Placement: Bottom horizontal sticky ad
This is why it’s effective: Similar to traditional horizontal banner advertisements, horizontal sticky ads adhere to the bottom of a webpage rather than the top. Advertisements placed here may be more successful because readers will see them as they scroll down the page.
13. ZoomShift Inline Ad With Pop-out
This banner ad is effective since it appears in the main body of the page or article, rather than in the sidebars or footer. This method is effective because it increases the likelihood that the ad will be noticed by readers who are already interested in the information on the page by displaying another ad as they scroll past the first.
How Much Website Banner Ads Costs
Cost-per-click (CPC) and cost-per-thousand-impressions (CPM) pricing structures make online banner ads relatively cheap. The average CPC for these campaigns is 31 cents. The design fee and the cost of display advertising are the two primary determinants of overall expenditures (determined by factors like the advertising platform, keyword targeting, and audience).
In general, there are two main expenses connected to banner ads on the web:
Web banners can be created for free on sites like VistaCreate, or a professional designer can be hired for as low as $10 to $25 using the online marketplace Fiverr.
How much it costs for display ads: Web banner advertising have an average cost per click across the industry of $1.39 across the most popular display networks, however this number can vary widely.
Average Web Banner Costs by Advertising Platform
However, the total cost of advertising will vary widely from one advertiser and campaign to the next. Ad location, ad size, ad targeting, ad quality, and ad configuration all play a role in determining how much money is spent on advertising. All of these should be taken into account as you weigh your options for advertising platforms and formats.
Dimensions Suggested for Online Banner Ads
The cost of a banner ad will vary greatly depending on its size and where on the page it is shown. We’ve included sample web banner sizes for some of the most popular ad networks, such as the Google Display Network, Microsoft Audience, Facebook Audience, and Amazon, to aid in your preparations.
Frequently Asked Questions (FAQs)
What makes a good web banner advertisement?
Include your company’s name or emblem, a promotional message, and a call to action (CTA) button in your banner ad for the web. Calls to action can be anything from “learn more” to “subscribe,” “purchase,” “schedule a demo,” or even “call” via a clickable link. Your banner needs to include eye-catching visuals, such as a catchy headline or a picture with a lot of contrast, if you want to get people to click on it.
What are the best tools for building & tracking web banners?
There are a number of resources available to assist you in making a web banner ad that is both visually appealing and functional in its ability to attract clicks. These are some of the best in general:
- VistaCreate allows anyone, regardless of design expertise, to quickly and easily create high-quality graphics from scratch using a variety of available templates and free stock photos and graphics (free version available).
- Use Kaboompics or Adobe Stock to get free, professional-grade images.
- Envato Elements, where you can get limitless downloads of stock photos, graphics, and banner ads for $16.50 a month.
- Google Analytics for monitoring metrics like impressions, clicks, and conversions HubSpot or MailChimp for creating banner ad landing pages that convert
- Use a tool like Semrush or Spyfu to research the advertising strategies of your competitors.
Which is better: Google Search Ads or Display Ads?
Google search advertisements or display ads? That depends on your product or service, your marketing objectives, and your budget and audience. Businesses providing necessities will find that search advertisements are the most productive form of marketing. Display advertisements, on the other hand, perform very well for businesses trying to promote highly desirable products or services (like the newest tech gadget, business software, or brand-new footwear). Find out more Google advertising knowledge.
Banner ads, often known as web banners or display ads, are a type of online advertising common on blogs and news websites. Due to their low average cost per click (CPC), they are a popular PPC advertising option. Web banner advertising are a low-cost option for businesses wishing to increase their online presence or launch their first marketing campaigns.
Of course, a well-designed display advertisement is more likely to attract attention. To make sure your banner advertising stand out and have what it takes to generate a higher return on ad spend, you can use VistaCreate’s banner ad templates or hire a professional designer (ROAS). Check out the low rates of just $5 for a professional graphic designer on Fiverr.