A company’s website is a crucial marketing tool for attracting new and high-quality customers. How then can one tell a mediocre website from a great one? To help you build a fantastic website, we’ve compiled a list of ten essential features. Whatever your decision regarding makespace! as your Louisville-based web designers, we hope you find the following information to be useful.

1 Navigation

The website’s layout and menus should be intuitive and accessible from any page. In addition to being able to quickly get where they want to go on the site, visitors should always be aware of their current location. It would be helpful to have a site map, and one would be used if one was made available. While this may seem like a no-brainer, the reality is that almost every website has room for improvement in this regard. Keep in mind that there is a thin line between a helpful and annoying interactive menu; focus on practicality instead.

2 Visual Design

People are visual creatures, so using appealing graphics can help them become engaged with your website. With only a fraction of a second to make an impression on a new visitor, you need to convey confidence in the quality of your site and, by extension, your business. Yet, it’s crucial to strike a balance and avoid going overboard. Use fancy effects like scrolling text, animation, and flash intros sparingly and only when necessary.

3 Content

To put it simply, this is the foundation of your website. Your content is crucial to both your search engine rankings and the user experience. Make sure the text on your website is clear and concise. A website’s design can be made more interesting, useful, and popular through carefully crafted web content and copy.

4 Web Friendly

Without being optimised for the web, it doesn’t matter how informative, beautiful, or user-friendly the design of your website is. Your web designers should be familiar with meta tags, alt tags, and search engine optimization (SEO) to ensure that your site displays properly across different web browsers (Search Engine Optimization). Make sure your web designers are up to snuff on the many factors that affect your site’s visibility in search engines and how it looks to visitors.

5 Interaction

An efficient website design is one that draws in visitors right away, keeps their interest throughout every page, and ultimately leads to contact. What you’re after is known as a “conversion,” and it’s likely to be the reason for your website’s existence. The line between “interaction” and “annoyance” is, once again, razor thin; interaction should never be pursued if the cost outweighs the benefit.

6 Information Accessibility

You can’t expect every single person to read every single page of your website. They might need to look up a single piece of information, such as a contact number or physical address. That’s why it’s crucial to put the most relevant details in an easily accessible location, where everyone can see them. Every website owner knows the feeling of having a frustrated visitor because they couldn’t find the information they were looking for. Dissatisfied visitors won’t hang around for long, if at all, and aren’t likely to come back or buy anything from you because of the negative experience.

7 Intuitiveness

A well-designed website knows its visitors’ minds, provides for their specific wants and needs, and makes good use of white space. To avoid losing a customer who lands on your site after conducting a search for a specific product or service, it’s important to have a landing page that is specifically tailored to their needs, rather than directing them to a general overview of your business. Keep in mind that a direct line will always be the most efficient route between any two given points.

8 Branding

Your company’s website should be an accurate representation of your brand. Your logo, printed materials, and physical location should all look cohesive to the visitor. Having a website that does this will help people remember your brand and will also lend credibility and a more positive impression of your company.

9 Turnaround Time

Customers who have paid for website design services often express frustration over how long it takes to launch the site. A company that drags its feet on building your website is unfortunately the norm. If the website’s development takes too long, you risk losing customers and money. If your website isn’t live and functioning properly, it’s not doing you any good.

10 Conversion

Bringing in new customers and making additional services available to existing customers is the primary goal of any business website. This can be accomplished by raising awareness of all the services you offer. Your website conversion rate will rise and you’ll achieve the kind of success you want if you give your customers what they need to do business with you quickly, painlessly, and happily.

Choose carefully because your web designer’s relationship with you will likely outlive your company. (With any luck, this is useful!)

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