Tell me about the number of sites you’ve visited today. You’ve probably been here a bunch of times looking for advice on everything from “how to shoot better real estate photographs” to “what to make for dinner.” The best websites feature an easy-to-navigate layout, a reliable search bar, and all the data you could possibly require.
Every real estate agent who is serious about building their business should have their own website. As an added bonus, they are perfect locations to disseminate ads. In fact, internet listings are the first stop for nearly half of all homebuyers.
Next, we’ll look at a few of the top real estate agent websites to get ideas for how to improve our own.
Top Real Estate Agent Websites
When it comes to real estate, Fredrik Eklund is a household name, so it seems sense that his website would be slick and attractive. Visitors are drawn in by the high-resolution header image and the useful links in the sidebar. And he helps other real estate agents, brokers, and teams build their own sites, too.
2. Ryan Serhant
Ryan Serhant, formerly an agent, is now a well-known broker. His greeting and invitation to sign up for email updates on the development of his new book appear in a popup form that appears upon first visiting the site. In this way, you can find fresh leads who are interested in you, your company, and your content.
Katrina Campins, a specialist in high-end real estate, features a photo gallery on her website. On her homepage, in addition to her featured listing, you can find links to all of the available rental and purchase listings. Because of this function, homebuyers can search properties rapidly and effortlessly.
4. Jamie Tian
Jamie’s site also features high-resolution images. As soon as you log in, a subscription form appearing providing her weekly market updates (e.g., news, new trends, new listings). The navigation menus are simple and easy to use. Her real estate agent profile is emphasised, along with links to her client testimonials and sold properties.
Listings and photos of the real estate agent are displayed here. The site also has a search feature, so users may browse all available properties and refine their results based on specified criteria, not just the ones that have been featured.
6. Heidi Tate
Heidi’s homepage highlights recent blog posts, Instagram images, and positive feedback from clients. SEO strategies rely on content like blog posts to boost a site’s rankings in search results.
Jason O’Beirne’s website is intuitively laid out, with quick links to his listings and contact info. Additionally, these listings originate from a Multiple Listing Service (MLS). His “About” page includes not just his own biography but also references to those of his coworkers. In the real estate industry, a well-written biography is a fantastic way to introduce yourself to potential clients. Be sure to highlight your accomplishments in the real estate industry, the value you bring to clients, and any accolades you may have received.
8. Brandi Pratt
This website features videos of landscapes and the outsides of residences. We’ve included a “Quick Search” feature right below to assist users find relevant listings faster. The navigation menu on this site is simple and uncomplicated.
9. John Tsai
John Tsai has built an attractive and comprehensive website in which he presents himself and his team. Potential consumers can complete a form and begin a dialogue with the team via the messaging option located in the site’s bottom right corner. Site visitors who would like to be contacted are asked to fill out a form with their names, email addresses, and preferred times to hear from them. Using this method, you can greatly increase the size of your network.
10. Deborah Bernat
A real estate firm may allow you to create a personal website under your agent’s name if you work there. Deborah Bernat, an agent with Coldwell Banker and the proprietor of this site, has successfully accomplished this. There’s a search box for quickly locating properties, along with a brief about section and a spotlight on featured listings.
11. Eddie Suarez
The design of Eddie’s website is similar to the preceding example in that it features the brokerage’s name and logo. Instead of a static image, the banner on his site is a video in which he introduces himself, talks about his background in real estate, his family, and his approach to working with clients. Videos are another medium that can be used to disseminate information. If you’re at a loss for what to do, try watching one of these property-related videos.
Tips for Real Estate Agent Websites
- Simple and Straightforward Site Map.
- Snatching Up The Leads.
- Flexible Layout.
- Text and tools.
- Superior stills and moving pictures in all forms of media.
The goal of your website should be to reach more people and make connections with possible buyers. If you want your real estate website to stand out, use these tips.
1. Easy-To-Use Site Navigation
People won’t stick around for long if they can’t figure out how to navigate your website. Make a simple menu that lists all of your site’s pages and provides links to each one. Make subpages that live beneath their parent’s menu item to simplify site navigation. As the mouse hovers over a menu item, further submenu options become visible.
2. Lead Capture
Before you can begin dealing with potential vendors and buyers, you’ll need to collect their contact information. To that end, you can utilise a chatbot or a form to assemble the data you need. If you have a contact form on your site, anyone can use it to ask you or your advertisers anything they want.
3. Responsive Design
Facilitate the search for a real estate agent or property listing for those who might be interested in doing so when they are away from home. The width of your site, with a responsive design, will adapt to the screen size of the viewer. Customer satisfaction will rise as a result of the website’s responsive design, which adapts to the screen size of the user’s device.
4. Content and Resources
Websites with additional information, such as blogs and resource pages, perform better in search engine results (SEO). Blog about whatever you like: current events, tips for buyers and sellers, or just your thoughts on living the good life.
5. High-Quality Images and Videos
Envision yourself, for instance, perusing Instagram. Which would you rather view, a video or image that is easy to see, or one that is dim and difficult to make out? Photos and videos are a great way to showcase the appealing features of the homes you’re selling and break up a wall of text. Taking a high-quality photograph requires both enough lighting and precise focusing. This is essential for obtaining a sharp picture or recording.
You can make your real estate agent website even better by putting the tips above into practise and drawing inspiration from other websites. If you’re in the real estate business, you might benefit from reading these advice on how to market yourself and your firm.