What is your daily website count so far? I’m assuming you’ve visited numerous times in search of everything from new meal ideas to “how to shoot better real estate photos.” The greatest websites have a straightforward design, a search function, and the information you need.
A website is an essential tool for every real estate agent looking to expand their client base and attract new customers. You can also find them to be great places to distribute listings. As a matter of fact, nearly half of all homebuyers start their search with internet listings.
Next, we’ll examine some of the most effective websites for real estate agents and pick some pointers for making our own site stand out.
Top Real Estate Agent Websites
As a well-known expert in the field of real estate, Fredrik Eklund maintains a sleek and aesthetically pleasing website. The high-resolution banner image and the sidebar links are the major draw. He also provides assistance to other real estate agents, brokers, and teams in developing their own websites.
2. Ryan Serhant
Famous former real estate agent turned broker Ryan Serhant. When you first visit the site, a popup form displays, in which he extends a warm welcome and offers you the chance to sign up for updates on the progress of his new book. New leads who are interested in you, your business, and your content can be found using this type of form.
Luxury real estate expert Katrina Campins has a website with a slideshow of stunning photos. In addition to a featured listing, she provides direct access to all available rental and purchase listings on her homepage. Buyers can find houses quickly and easily because of this feature.
4. Jamie Tian
Jamie also includes high-resolution pictures on his site. A subscription form offering her weekly market updates pops up as soon as you login (e.g., news, new trends, new listings). The menu system is uncomplicated and straightforward. Her biography as a real estate agent is highlighted, along with links to client testimonials and the listings she has closed.
Real estate agent’s photo and current listings are shown on this website. In addition to these highlighted properties, the site also features a search function where visitors can easily look through all available properties and narrow down their options based on specific criteria.
6. Heidi Tate
Heidi features her latest blog entries, Instagram photos, and glowing praise from satisfied customers on her homepage. Search engine optimization (SEO) relies on content such as blog articles to increase website visibility in user queries.
Jason O’Beirne has a well-structured website with easy-to-find buttons that lead straight to his listings and contact details. And all of these listings are sourced from an MLS (MLS). On his “About” page, you can find not only his own biography but also connections to those of his colleagues. A well-written bio serves as a great introduction to potential clients when working in real estate. Include your relevant real estate experience, the value you bring to clients, and any notable awards you’ve won.
8. Brandi Pratt
Videos of scenic vistas and exteriors of homes can be viewed on this website. To help users quickly identify listings that may be of interest, we’ve provided a “Quick Search” section just below. The website’s menu is straightforward and easy to use.
9. John Tsai
John Tsai has created a website that is both aesthetically pleasing and informative, in which he introduces himself and his staff. In the site’s bottom right corner, potential customers can use the messaging feature to submit a form and start a conversation with the team. Visitors to the site are prompted to provide their names, email addresses, and preferred contact times in order to be contacted via the information provided in the form. This is a fantastic strategy for expanding your network.
10. Deborah Bernat
If you work for a real estate agency, your company might let you set up a personal website under your agent’s name. The real estate agent and website owner Deborah Bernat has accomplished this very thing for Coldwell Banker. It has a search bar for finding listings front and center, as well as some other features, such as a short bio and a section for featured listings.
11. Eddie Suarez
Eddie’s website echoes the design of the previous example by include the brokerage’s name and logo. The banner on his site is a video in which he introduces himself, discusses his experience in the real estate industry, his family, and his method of working with clients, rather than a static image. It’s also possible to use videos to spread your message. Check out some of these property-related videos if you’re feeling stuck for ideas.
Tips for Real Estate Agent Websites
- Easy-To-Use Site Navigation
- Lead Capture
- Responsive Design
- Content and Resources
- High-Quality Images and Videos
Your website’s purpose should be to attract a wider audience and establish contact with potential customers. Follow these guidelines to create a real estate website that stands out from the crowd.
1. Easy-To-Use Site Navigation
If your website is confusing to use, visitors probably won’t remain around for long. Create a straightforward navigation system that links to all of your site’s pages. Create child pages that will be buried under a parent menu item to keep site navigation clear and concise. When a user moves their mouse over a parent menu item, submenu links emerge.
2. Lead Capture
You’ll need to collect contact details from interested sellers and buyers before you can start working with them. For this purpose, you can use a chatbot or a form to collect the necessary information. People can get in touch with you if they have questions about you or one of your ads if you provide a contact form for them to use.
3. Responsive Design
Provide for the needs of persons who, while traveling, may like to look for a real estate agent or property listing. With a responsive layout, the width of your website will change based on the device being used to view it. The convenience of the website’s accessibility from any device will increase the number of satisfied customers.
4. Content and Resources
Including content like blogs and resource pages can boost your website’s SEO and increase its visibility in search engine results (SEO). News and market trends, advice for homebuyers and sellers, and personal reflections on the good life are all fair game for your blog’s subject matter.
5. High-Quality Images and Videos
For example, suppose you are browsing Instagram. Which would you rather click on: a picture or video that is bright and clear, or one that is dim and hard to make out? You may show off the attractiveness of the properties you’re selling and break up the monotony of a wall of text on your website by including photos and videos. You need to have good lighting and sharp focus in order to take a good picture. This will guarantee a clear image or recording.
If you put into practice the advice given above and use other websites as examples, you can make your own real estate agent website even better than it now is. Read on for some real estate marketing tips that could help you promote both yourself and your company.