Blog Post Templates

Here are 7 tried-and-true examples of blog posts.

Thanks to these layouts, my blog now receives over 522,981 monthly unique visitors.

In addition, I’ll supply you with seven extremely detailed content templates that are performing admirably at the moment.

1. The Classic List Post

A list post, or “Listicle,” is a blog post that features a numbered or bulleted list of 10–25 concise pieces of advice, strategies, techniques, tools, etc.

Search engines love list posts because they efficiently condense complex topics into easily consumable chunks of information. It’s no surprise that our monthly most popular post is a list post:

List Post Title

There must be three components to your list post title:

The upside of
How many things there are
Limited amount of time
Your initial sentence should focus on the value that the reader will gain from your contribution. There is no need to get too imaginative. Think of an advantage, and that’s it.

Here’s an illustration: “17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today.”

Then, count how many things are on your list. Consider using that as the initial character of the title.

Here’s an illustration: 22 Ways You Can Improve Your Photography Today.

Finally, you should provide a timeline to illustrate the practicality of your content. Strategies that can be used right away are always more popular.

Here’s an example: 24 Easy Steps You Can Take Right Now to Improve Your Financial Future

Introduction to the List Post
There are two parts to the introduction to your post containing a list:

A statement of the issue the reader faces
They’ll be better off after reading your post because of the following:
You must first introduce the issue that your list of solutions will address as quickly as possible.

As an illustration, I believe you would agree with me that:

Creating a successful YouTube channel is extremely challenging.

Second, (quickly!) explain the result they can expect to achieve thanks to your list post.

Exemplifying Well:

Sure, it’s not as simple as it was in the past, but you can still increase your channel’s viewership and subscriber base.

Expert Tip: Make it clear how your content will address the reader’s pain point. The more transparent it is, the more likely they are to continue reading.

Headings for Listed Posts
It’s important to use substantial subheadings.

They begin by segmenting your content into bite-size pieces.

Second, the value of your content is increased if your subheadings are focused on the benefits they provide.

As a result, you should include the following within each of your subheadings:

Outline of the suggestion’s contents
Explicit advantages
It stands to reason that items that help people slim down, eat better, or increase their bank account balance would be widely disseminated.

Take this protein-rich breakfast as an illustration: it can help you burn fat.

Avoid this by eating protein for breakfast, as an example

Second Good Example: Calling Your Car Insurance Company Can Save You $200 Monthly

Another Terrible Illustration: Trying to Cut Costs on Auto Insurance

Do you see what I mean?

If you’re going to give advice in an ELP, make it your best piece of advice. Readability of the rest of the post is greatly increased by this.

It’s important to make a list of what needs to be done after this.
The next step is to specify what must be done to accomplish each goal.

Expert advice: illustrate your point with visuals, whether they be screenshots, photographs, actual case studies, or instructional videos. Readers will have an easier time following your instructions if you provide plenty of visuals.

List Post Conclusion

To sum up, the time has come.

One goal of your list post’s final paragraph should be to motivate readers to take some sort of action.

When readers take action because of your articles, you’ve earned a lifelong follower.

Expert advice: encourage the reader to weigh in with a comment. Get them to say they’ll do something out in the open. Let me know which one item on this list you plan to tackle first, for instance.

2. The Detailed Case Study

In many ways, a case study can be compared to the standard “how to” article.

Case Study Title

Your case study will receive more views and attention if the headline includes these three components.

Specific Benefit

Start by outlining the gains your case study’s protagonist experienced. More specifics are always welcome.

Here’s an article about a busy mother who managed to shed nine pounds of fat in thirty days:

An integer

As a second piece of advice, try to include some sort of numerical value. You can see that you have real data backing up your case study with this specific number.

One such case study is titled “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days.”

Timeframe

Finally, please share the timeframe in which you observed said benefits. In this case, less time is better.

One such article is “From Geek to Freak: How I Gained 34 Pounds of Muscle in 4 Weeks.”

An expert hint: don’t be shy about including moderate outcomes in your case study. In most cases, average results are preferable to spectacular ones. Why? Because of the greater sense of familiarity they inspire. What this means is that a case study describing someone losing 10 pounds is often more interesting to read than one describing someone losing 100 pounds.

Case Study Introduction

Your case study introduction should consist of the following:

At the outset of your introduction, you should briefly summarise the main points of the case study you intend to present. Avoid hiding your story’s most important information; “don’t bury the lead,” as the old adage goes in the media.

To illustrate, let’s use Jane, a busy single mother, as an example: “Today I’m going to show you how Jane lost 9 pounds of body fat in a month.”

Explain in detail what makes you, your client, friend, or customer approachable.

This was accomplished despite her being a busy executive with little time for physical activity, as in the preceding example.

The final step is to provide a sneak peek of the system or solution that was implemented to achieve this result. Then say that you’ll provide a detailed explanation of their procedure.

In this case study, I’ll walk you through the exact steps that Jane took.

Meet The Hero Section

Meet the protagonist of your case study in the “Meet The Hero” section. This section is crucial because it allows the reader to empathise with the protagonist and experience the story from their perspective.

Quick Introduction of Your Hero

Take Jane, a bank executive and mother of two, age 39. Her days are spent driving her children to and from school and soccer practise and responding to work-related emails on her phone. She exemplifies the modern, multitasking mother of today.

Problem Story

Like many other working mothers, Jane found that her jeans were a bit tighter than they had been a few years ago.

It was on her to-do list to go to the gym, but between her work and her children’s extracurricular activities, she just couldn’t fit it in.

“Save The Cat Moment”

The film Save The Cat is widely credited as the origin of the phrase “Save The Cat.” The addition of this nuance helps humanise your protagonist.

One day, Jane realised she needed to do something when she could hardly button her favourite pair of jeans. She wanted some guidance, so she called her sister, who had just recently lost 10 pounds.

Transition to the Case Study

A good illustration would be, “Her sister recommended that I see Jane. And now I’ll demonstrate how Jane lost weight so rapidly.

Results Section

Your audience is now very curious as to “how they did it.” A quick summary of your hero’s outcomes will whet their appetite before you dive into the steps.

In the subheading of your Results Section, you should restate the accomplishments of your protagonist.

Read the article “How I Increased My Conversion Rate by 73.4% (Without A/B Testing)” to see an example of this.

This section should include the following:

Start by briefly outlining the outcomes that your Hero achieved.

Consider the following: “On January 3rd, Courtney scheduled a meeting with me. Here are the outcomes she obtained as of January 24th:

  • Average weight loss per week: 8 pounds (120 lbs to 112 lbs)
  • Reduced body fat by 2.1% (from 30% to 28.9%).
  • Shrank by two dress sizes
  • Her jeans are the most comfortable they’ve been in years.

The next section of your case study should move quickly into the main body of the paper. This signals to the reader that the narrative has concluded and the main points can now be discussed.

The following is an excerpt from the example: “Jane called me that afternoon. Here are the specific three-step instructions she followed to shed those pounds.

Steps Section

Now it’s time to get into the meaty details of your case study. There is often a lot of fluff and not enough substance in case studies.

For that reason, this paragraph is crucial. Your case study will stand out from the crowd thanks to the detailed instructions.

The actions your protagonist took to advance toward Goal #1 are detailed below. Not even the smallest of particulars is unimportant. Do not be hesitant to give them explicit instructions.

To give just one example, “Jane first assessed her current physical condition, including her weight and general health.

She quickly jumped on the scale to get an idea of her current weight. She logged her weight in the Fitbit app. At 149 pounds, her weight was considered average.

Afterward, Jane came to my office to have her body fat percentage measured (using bioelectrical impedance). When we measured her body composition, we discovered that Jane had a high amount of fat for a woman of her age (30%).

(This is a simplified illustration. The final version of your paper should include more information and visuals (such as screenshots, diagrams, and pictures).

Case Study Conclusion

Quick Summary

Just take the phrase “that settles it” for instance. That’s how quick Courtney was able to lose 9 lbs. of fat.

Motivational Line

Let the reader know that they, too, are capable of producing the same outcome in this section.

Here’s an illustration of this idea: “The best part is that you can get the same results Courtney did by following this step-by-step process.”

Call-To-Action

If you found the case study to be motivating, please feel free to share her story on Facebook.

Please share your experiences with me if you have tried any of these methods for reducing weight. Tell me what you think by leaving a comment.

You can consider your case study complete once you’ve written the conclusion. Well done!

3. The Product Showdown

This article provides a detailed contrast between two similar offerings. There’s a lot of helpful information in your Product Showdown. The reason for this is that you prevent the reader from wasting time and money on something that may not even work.

Product Showdown Title

Consider these two suggestions when coming up with a name for your Product Showdown entry:

To begin, let’s look at the competing products.

“Aweber vs. MailChimp” or “Wix vs. Squarespace” are two such examples.

Remember the functions of these items, second.

To put it another way, they fall into a certain category.

For instance, “We Tested Both Supplements from GNC and Optimum Nutrition” or “We Compared Email Marketing Platforms Aweber and MailChimp.”

Use the names of both services in the title (for instance, “Aweber vs. Mailchimp”), as this will help readers quickly grasp the comparison. The keywords “product versus product” tend to get a lot of traffic on Google.

Product Showdown Intro

(Quick) overview of what your post is all about

Obviously, you should name which products you’re reviewing. Your readers will appreciate the assurance this provides.

This post will feature my honest evaluations of two of the most widely used email marketing platforms: MailChimp and Aweber.

Mention which product features you’re going to evaluate

Doing so demonstrates that you intend to provide in-depth product evaluations. This shows the reader that you’ve gone ahead and done the legwork for them.

Take this quote as an example: “I delved deep into each platform to uncover the good, the bad, and the ugly” (and the ugly).

I conducted assessments within each system by looking at:

  • Cost/value
  • Email deliverability
  • Templates
  • Ease of use
  • Advanced features
  • Autoresponders
  • Customer support
  • and more”

Encourage people to read the entire review

Make it clear to your readers that they won’t get the full picture until they read the rest of your review.

Take this review as an example: “Please read on until the end. That way, you’ll be able to make a choice that’s right for you.

Product Overview Section

Overview of each product

To illustrate, here is some crucial information about each platform before I dive into the review:

Who you are

You should remember this. This is your chance to demonstrate your knowledge in the subject. You don’t need to be an expert to share your experience with the phrase “here’s why I tried both products.”

For my new WordPress blog, I used MailChimp’s free plan because I was just starting out and didn’t have much money to spare. Over all, I was satisfied. However, I soon learned that in order to access MailChimp’s more advanced features, I would need to upgrade to a paid account.

Feature-By-Feature Comparison

You can start dissecting the whole thing into its component parts now (and outline how the two products compare).

For instance: “Who has the best email templates?”

.” or “Which dietary supplement contains the highest concentration of omega-3 fatty acids?

Expert advice: lead with the information that will pique your readers’ interest immediately. If you find that people are particularly interested in learning which fish oil contains the highest concentration of omega-3 fats, by all means make that your lead in.

Product Showdown Conclusion

To sum up, the time has come. Here comes the part your reader has been anticipating for a while. They checked out the side-by-side comparison of capabilities. Currently, they are interested in your opinion regarding which product you think they should purchase.

Consider this illustrative statement: “I have to go with Aweber because it has a much more extensive feature set, better deliverability, and support. MailChimp is a great place to start if you have no budget at all.

But if you’re not strapped for cash, Aweber is the way to go. This review should have convinced you that Aweber’s premium price tag is justified by the service’s extensive set of features.

4. Things To Do After “X”

A Things To Do After “X” post provides your audience with actionable advice at a pivotal moment. If your reader is physically fit, they might already know how to perform kettlebell swings. However, what should they do once they have finished exercising? Rest? Eat? Stretch?

Your post titled “Things To Do After X” provides a comprehensive response to this inquiry.

Things To Do After “X” Title

This sample blog post’s headline needs to include both of the following:

What they did before

Putting out new content on your blog or completing a vigorous yoga session are both good examples.

When they are finished, they will have completed the specified number of tasks.

Take, for instance, “12 Steps to Take After Publishing Your Blog Post” or “13 Crucial Actions to Take After Completing Your Power Yoga Routine.”

Things To Do After “X” Introduction

There are four parts to your introduction for “Things to Do After X”:

Imagining the action they just took

You just completed a power yoga routine, for instance. You’re worn out. In other words, you’re sweating. In addition, your energy levels rise and your concentration improves.

Ask, “So, what happens now?”

However, the real issue is, “What should you do next?”

Think of some things they could do and suggest them.

Take the question, “Should you eat a recovery meal? Is it time to stretch? Or should I just go ahead and lounge around?

Guarantee that you will serve as an example to them.

To illustrate, let’s say, “And in today’s post, I’m going to show you the 13 most important steps to take after you finish with your power yoga class (step-by-step).

Steps Section

Get started right away on the tasks you’ve outlined.

In addition, the call to action should be made crystal clear in the subheading.

Your list of Things To Do After “X” includes a total of 3 items for each individual item.

Brief overview

Before delving into the nitty-gritty, it’s important to provide a brief (50-90 word) overview of each stage.

This summary places the topic in its proper setting and clarifies for readers why it is so vital.

One such example is the statement, “Many inexperienced bloggers believe that merely broadcasting their posts on social networking sites like Twitter and Facebook is sufficient.

But you also know that modern content needs a lot more advertising. If you want people to read your post, you need to do some email outreach.

As a pro tip, you should have them put this summary into their own words. Check out message boards, Reddit, and archived emails to see how readers and customers have described their issues.

Specific steps

The instructions for the reader’s action are presented here.

Example:

“Task One: Think of five people who would appreciate reading your post. In an ideal world, these would be people you actually know in person (or even just online). Look up your keyword in Google and see what blog results come up if you can’t think of anyone to ask. You can expect the highest response rates from reaching out to these bloggers.
Secondly, if you don’t have their email addresses, you should try using a programme like Rapportive.
Third, you should email this exact script to the following people:

Things To Do After “X” Conclusion

What you do “after” is crucial, so be sure to remember this

For instance: “It’s common knowledge that posting high-quality articles is the bedrock of a successful blog. The great content you’ve created may go unnoticed, however, unless you actively promote it after you’ve published it.

pull out a few of the most useful suggestions from your write-up.

For instance: “That’s why the advice in this post is so effective, like making a unique image for social media and responding to every comment.

CTA

Here’s an example: “I’d like to hear from you now:

If you decide to alter your actions after pressing “publish,” how exactly do you plan to do so? Is it more likely that you’ll make some unique graphics or send out five emails?

5. The Beginner’s Guide

As a blogger, the “beginner’s guide” is a go-to format. To prevent your readers from becoming discouraged, use this outline to walk them through the initial steps.

There is a lot of interest in Beginner’s Guides because they are so helpful, and they are frequently shared on social media.

The Beginner’s Guide Title

The words “Beginner’s Guide” and the topic you’re covering belong in your guide’s title.

Such titles might include “The Beginner’s Guide to Interval Training” or “The Beginner’s Guide to Link Building.”

A helpful hint: don’t be reluctant to zero in on a very narrow subject for your manual. “An inch wide and a mile deep” guides are extremely popular among readers. To narrow your focus, you could replace “The Beginner’s Guide to Gardening” with “The Beginner’s Guide to Growing Tomatoes,” for instance.

The Beginner’s Guide Introduction

A “promise statement”

Start off your guide with a “promise statement” outlining the value they will receive from reading it.

As an illustration, I will demonstrate how to launch and develop a blog from scratch.

Outline how complex the topic can be

Next, demonstrate to the reader that you appreciate the challenges of learning this material. In doing so, you’ll demonstrate that you can empathise with their position.

Using SEO as an example, the author writes, “I remember when I first started to learn about SEO. In an effort to learn about search engine optimization (SEO), I would jump from blog post to forum thread. It was very difficult to understand and deal with.

A preview of what’s to come

Finally, give us a sneak peek at the incredible things to come.

For illustration, you might read something like, “And in this no-nonsense guide I’ll cut out all the noise and BS and show you exactly how to start building links to your website.”

The Topic Overview

Defining your topic in detail is a necessary step before moving on. This is a beginner’s guide, so don’t be afraid to simplify things.

For a basic explanation, consider:

Such as, “What is link building exactly?”

The term “link building” refers to the practise of attracting inbound links from other websites. Why? Because links are the most important factor Google uses to determine a site’s ranking.

Case in point (or two)

The following is an excerpt from the example page: “For instance, let’s say you have a page on your site about baking low-carb cookies. If there are thousands of other pages on the same topic, how will Google determine that yours deserves a higher ranking?

Backlinks. You can improve your page’s position in Google’s search results by gaining inbound links from other related sites.

Proceed to the Next Part

Now that you know what link building is, I’ll go into more detail about how to get started with it.

Steps Section

In this section, you’ll guide your readers through the first few essential actions. These measures won’t guarantee success, but at least they’ll get them in the right direction.

A high-level summary of the procedure

As an illustration: “The first step in link building is to make content on your site that is worth linking to.”

Because in reality, it’s next to impossible to get the high-quality links you need to rank in Google unless you have a piece of awesome content on your site.

Here’s a Good One:

To be more specific, here is what you should do:

You should start by searching Google for your intended keyword. Always be on the lookout for content that strikes you as particularly compelling. If your initial search didn’t turn up any particularly useful results, try searching for related terms.

The next step is to review the top 10 outcomes. Take note of the qualities that put them in the first page. Perhaps it’s due to the abundance of examples they provide. Is this page written effectively? Do you have instructions on how to do something in a series of steps?

It’s a good idea to research what kinds of content are already doing well in search engine results for your target keyword.

Do they:

  • Articles in a list
  • Complete instructions
  • Studies of Actual Events
  • An assortment of “best of” lists

Finally, use what you’ve learned to outline your content. Optimize your content to outperform the competition so that it justifiably occupies the top spot.

For instance, if the majority of the results on page one of Google are list posts containing 10–15 items, you could try 25. (or even 50). Or, do fewer than 15 but provide more specifics for each.

Although time-consuming, this is currently the only viable option for generating high-quality inbound links.

Transition to the next step

Here’s a good one: “You now have a fantastic piece of content on your site. We’ll begin our search for potential link sources immediately.

The number of steps in your beginner’s guide is determined by how many times you apply this pattern.

Beginner’s Guide Conclusion

What a great resource your guide is highlighted.

Use this as an example: “Thanks to ‘Link Building: The Beginner’s Guide,’ you won’t have to waste time looking for link-building information. This is a one-stop shop for everything you require to launch your endeavour.

Emphasize again how crucial your subject matter is.

To give one example: “As you read in the guide, link building can make or break your SEO efforts. You have almost no chance of ranking well in Google without engaging in link building. When you know how to build links, however, you can quickly overtake your rivals and dominate page one of Google search results.

CTA

Instance: “You have completed the initial steps required to begin link building.

If you’ve read ‘Link Building: The Beginner’s Guide’ and have any thoughts or questions, please leave a comment below.

6. How They Did It Post

A “How They Did It” Post sheds light on the methods used by extraordinary achievers to accomplish their goals.

These are fantastic posts because you are essentially giving away the “secret” to your success and demonstrating how your reader can replicate your results.

Article Title: “How They Did It”
These are the three components that should make up the headline of your “How They Did It” Post:

Who or what you’ll be studying because of their success.

Fast-Growing Companies” and “The World’s Top Bodybuilders” are both excellent examples.

The total amount of people or businesses you’ll be able to help.

Twelve Rapidly Expanding Startups” and “Fifteen of the World’s Best Bodybuilders” are two excellent examples.

The takeaway message of your blog.

Article titles like “What These 12 Rapidly Expanding Startups Can Teach You About Email Marketing” and “15 of the World’s Most Successful Bodybuilders Reveal Their Post-Workout Regime” are great examples of this type.

How They Did It Post Headline

These are the three components that should make up the headline of your “How They Did It” Post:

Who or what you’ll be studying because of their success.

Fast-Growing Companies” and “The World’s Top Bodybuilders” are both excellent examples.

The total amount of people or businesses you’ll be able to help.

Twelve Rapidly Expanding Startups” and “Fifteen of the World’s Best Bodybuilders” are two excellent examples.

The takeaway message of your blog.

Article titles like “What These 12 Rapidly Expanding Startups Can Teach You About Email Marketing” and “15 of the World’s Most Successful Bodybuilders Reveal Their Post-Workout Regime” are great examples of this type.

How They Did It Post Intro

Contextual Analysis of the Prospect

Here’s where you can stress how fruitful this field can be if you know what you’re doing.

Example: “We’ve all heard tales of “Unicorn” startups that appear out of nowhere and quickly amass millions of users. But what you might not realise is that this kind of expansion is possible for any startup. But only if they make effective use of email marketing.

Put the spotlight on the fact that some people and groups succeed where others do not.

The right (and wrong) way to handle a situation is laid bare for all to see.

Not every startup can quickly expand from “three guys in a garage” to “two hundred and fifty people in a San Francisco loft office,” as this one did. In fact, 80% of startups fail within the first 18 months, as reported by Bloomberg.

True, not everyone has it tough. Many startups, including Uber, have defied the odds and grown rapidly beyond anyone’s wildest imagination.

How can we learn from the success of Silicon Valley’s most promising new ventures while minimising the risk of failure?

Demonstrate that you will provide the key to your reader’s success.

Finally, assure them that you will demonstrate the way forward by using examples from their own lives.

In this post, I’ll demonstrate how Slack, Spotify, and Uber, three of the most successful startups in the world, have used email marketing to rapidly expand their customer bases.

Strategies Section

Now we can detail the methods they employed to achieve those remarkable outcomes.

Outline of the accomplishments of the individual or team

Give some numbers to back up your claim that this person or group is an extreme outlier when it comes to success. Your reader will be interested in reading more to find out how they accomplished such feats.

This is how the story of Airbnb began: “In 2008, three guys decided to rent out their spare bedroom to tourists. As of right now, Airbnb is accommodating one million guests per night. What’s more, it’s worth $20 billion.”

Their unique approach

Describe what it is they do that sets them apart.

As an illustration, consider this: “Like any massive success story, there are hundreds of factors that led to Airbnb’s success. However, among the most significant is Airbnb’s use of email marketing.

Airbnb’s emails aren’t generic newsletters or “one size fits all” blasts because they’re based on your preferences.

Why it works

Here’s why this method is so effective:

Instead of sending you a discount code after you abandon your shopping cart, Airbnb will give you more information about the city you were looking at. That way, you’ll be able to choose the option that’s best for you. This type of subtle persuasion is known as “inspiration” in Airbnb lingo.

Ways to Put It to Use

As an illustration, let’s say, “Here’s how you can use this strategy in your email marketing.

Your first step in sending effective emails is to narrow your focus. Sending automated emails based on subscriber actions is a feature offered by most email marketing platforms. Example: “If someone opens an email about low-carb desserts and clicks on a link, you should follow up with an email about low-carb recipes or meal plans.”

How They Did It Post Conclusion

You’ve provided numerous practical recommendations supported by concrete examples. It’s time to get them moving now.

Emphasize again that these suggestions are supported by actual practise.

As a final reminder to your readers, emphasise how special and tried your suggestions are in the real world.

Here’s an example: “That’s the exact strategy used by 21 wildly successful startups to expand their user base and increase sales through email.” The great thing about their method is that it isn’t made up in a lab; it has been tested and shown to work in the real world.

Inspire your audience to take action with your writing.

Use the comment section to encourage the reader to take action on your advice and make a public declaration of intent.

As an illustration, consider this: “Now that you know how effective these email marketing tips are, it’s time to set aside some time to implement at least one of these tips soon.

Moreover, which method(s) are you most eager to test out? Leave a quick comment and tell me what you think.

7. The Myth Debunker

The “Myth Debunker” is our final blog layout. Exactly why does this sample work so well? There are two primary explanations: To begin, when you debunk popular myths, you inevitably spark debate. People who agree (and disagree) with you are motivated to share your content if it sparks controversy.

In addition, it is an impressive demonstration of your knowledge and expertise to compile a list of “best practises” and debunk them one by one.

The Myth Debunker Title

As a Myth Debunker, you can go one of two ways:

Highlight one myth with the heading, “The Myth Debunked (Plus 5 More Myths That Drive Me Nuts)”

Or

Explain how many myths you plan to debunk and what sort they are: Here Are 13 Lies You Should Stop Believing

To illustrate, consider the article “13 SEO Myths That Every Online Business Owner Needs to Know.”

The Myth Debunker Intro

Your Myth Debunker’s intro should do one thing above all others: get your reader interested in what you have to say. You need to prepare your audience for the truth they are about to learn about your topic.

Interesting or arresting enough to merit notice

The reader’s attention must be captured within the first few lines. Please focus on busting just one industry-wide myth.

I’ll give you an example: “If you think that SEO is as simple as ‘publishing great content regularly, then I’ve got news for you: that advice is completely wrong.”

Expert advice: don’t hold back your feelings. Tell the reader that these myths really bother you. By connecting on an emotional level, you can transform your “reader” into a “follower.”

Give your reader nothing but the real deal, you say?

See what’s in store for you. Emphasize that you will be basing your post on hard evidence rather than speculation.

Useful Illustration: “I’m going to show you the TRUTH about SEO in today’s post. I will not only debunk the 11 most pervasive SEO myths in existence, but also provide you with fresh data from recent industry studies that will set you on the right path.

Myths Section

This is the section where you expose (and dispel) widespread misconceptions about your field.

1. Background on the myth

Set the stage for your reader by explaining how this myth originated.

Here’s an illustration: “Regularly publishing content did work in the early days of blogging and SEO. That’s why this method of making content became so widespread.

2. Data or case study

You must now provide evidence to back up your claim that this idea is false.

Here’s an example: “However, new content isn’t as effective as it once was. Why is that, exactly? Currently, there is an abundance of material available online. That being said, simply publishing a lot of content isn’t enough to grow your blog in the modern era. Clearly, you have a responsibility to release monumental works (like in-depth case studies and infographics). With only eleven posts, I was able to increase my blog’s monthly readership to over five thousand.

3. Why the myth is a myth

You have presented them with proof. Time to break down exactly why this legend is just that: a legend.

For instance: “How did I grow my blog with only eleven posts while other blogs struggled to take off?” The reason why is as follows…”

4. What to do instead

To illustrate, here’s a suggestion I’d make if you’re looking for an alternative to weekly post frequency:

The Final Myth Destroying Analysis
Summarize the myths that have caught you off guard the most

Here are 11 SEO and blogging myths debunked,” etc. It’s possible you’re not aware that maintaining a regular schedule of content releases is no longer effective.

Repeat that you successfully exposed the truth to them (with data)

Here’s an illustration: “But you saw, it’s now more about quality in content marketing. quality, not quantity.”

A Rallying Cry

The following is an example of “turning it over to you:

Which of these myths has surprised you the most, if any?

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