5 of the Best Marketing Agency Websites to Inspire You in 2022

The number of American digital marketing firms is expected to hit over 6,100 by 2022. There are a lot of agencies out there offering clients digital marketing services, so it’s more important than ever to make your agency’s website stand out from the crowd.

Luckily, we have compiled a list of five marketing agency websites that you can use as a starting point for creating your own site or as inspiration for making changes to your current site in order to attract more qualified traffic. In this article, you will find all the ideas you need to redesign your website for the year 2022.

1. Ignite Agency

As a global creative agency, Ignite Agency is dedicated to promoting and marketing digital crowdfunding campaigns. Customers range from solopreneurs and startups to established corporations. It is a public relations, web, mobile, video, and branding agency.

The Good

• Customers who are interested in crowdfund campaigns for new products or innovations are exactly who Ignite attracts to its website. The homepage boasts dozens of successful crowdsourcing campaigns. In order to visualise a successful crowdfunding campaign, prospects can view case studies of the various businesses and products that Ignite has worked with.
• Each example in Ignite’s collection of client success stories can be clicked to be taken to the original campaign’s page. It’s also excellent marketing for the company’s clientele. A potential new partner or customer who visits Ignite’s site may recognise an existing customer from whom they could benefit.
• Ignite’s homepage features a large collection of prestigious client logos arranged in a circle, so visitors don’t have to look very far to see who they’ve worked with in the past. Not only do brands like Variety, CNN, and Time grab attention, but they also suggest that Ignite has worked with influential clients who have amassed sizable portfolios.
• Each of Ignite’s service categories has its own clickable menu. When a user places their cursor over an icon, they are presented with a brief explanation of the service being offered. Next, users can proceed to the next stage by clicking the “Get Started” button. Customers who are on the cusp of making a purchase will find this section particularly helpful.

Takeaways for Your Agency Website

1. Building trust is a crucial part of doing business with any client, no matter how big or small they are. Clients will be more likely to picture themselves doing well with your agency if they know who they will be working with. To further persuade potential clients that you are a reliable and successful agency, it is helpful to highlight your achievements and testimonials.
2. In spite of the fact that flash elements and other highly technical website features can be great eye-catchers, nothing beats the simplicity of a great logo suite. Customers will know you have experience with their kind of business if you display their logos (or companies that they aspire to be like). Think of logos as a very brief introduction to your agency.
3. The bottom of the sales funnel should not be ignored on the homepage. If a potential client were to be in a position to begin the contracting process, Ignite made it simple for them to get in touch with them directly.

2. Rocket Clicks

Milwaukee-based Rocket Clicks specialises in pay-per-click (PPC) advertising and SEO for its clientele (SEO).

The Good

• The Rocket website is brief and easy to use. Ease of contact with the agency is emphasised on the homepage. There are several calls to action (CTAs) on the homepage (though none are intrusive), and the content quickly gets down to explaining the benefits of working with the agency on PPC and SEO.
• At the very end of its (very brief) home page is a collection of award logos, representing Rocket Clicks’ many accolades. Anyone who visits the Rocket Clicks website will see right away that the company has received praise for its excellent service to clients.
• The homepage isn’t cluttered with a lot of unnecessary coded elements or distracting visuals; the agency makes efficient use of the available real estate. This emphasises those services even more. Customers can quickly and easily narrow down their options by choosing either pay-per-click (PPC) advertising or search engine optimization (SEO) services.

Takeaways for Your Agency Website

1. A straightforward design is preferable to a cumbersome one. Some companies make the tragic error of prioritising flashy visuals over the user experience. In this regard, Rocket Clicks serves as a model. While fewer bells and whistles might mean a less exciting experience, making contact information readily available is always appreciated by customers.
2. Promote your successes in a prominent location. This shows prospective customers that your work has been endorsed by people outside of your company, not just your existing clientele.
3. Attracting clients who are in a hurry to start working with your agency can be facilitated by providing brief, compelling summaries of your services up front.

3. Neon Ambition

Advertising on over-the-top (OTT) video platforms is just one of the many services offered by Neon Ambition, a digital marketing agency. A 17-year SEO veteran and multiple ex-Googlers are among the company’s impressive roster of employees.

The Good

• The slogan “See the Proof” appears repeatedly throughout the agency’s website. It’s an attractive method of attracting new customers. Companies are looking for proof that Neon Ambition can make the most of their limited marketing budgets.
• The company uses a blog to talk about its successes, share industry news, and present case studies. For potential customers who want to learn more about Neon’s business model, the site’s in-depth articles serve as a combination resume and information clearinghouse.
• Towards the end of the page describing the company’s services, potential customers can find a brief but intriguing section in which Neon Ambition offers some helpful tips at no cost. It provides a catalogue of the most typical issues with current client sites. Potential customers might be persuaded to hire Neon Ambition if they realise they aren’t alone in their website woes. This also shows that the government agency can be trusted and is open with its data.

Takeaways for Your Agency Website

1. Calls to action (CTAs) that stand out and are fun to read are more likely to attract customers. A call to action (CTA) needs to be both prominent and compelling to be effective.
2. Creating a blog with search engine optimization in mind is something to think about. If your company provides search engine optimization services, this is especially crucial. A blog that makes excellent use of on-page SEO will serve as a virtual brochure for your firm. Business and service announcements can also be made here.
3. Try not to hide anything. Anyone who visits the Neon Ambition website can take advantage of free tips on how to manage a flourishing online business. It reveals enough to reassure customers that the agency can be relied upon, without handing over the full plan for how they can fix their own business problems.

4. Web FX

Web FX is a technology-driven digital marketing solutions provider, and it has helped its clients generate over $700.0 million in revenue. Their services cover everything from search engine optimization and lead generation to user interface and website design.

The Good

• Web FX does a fantastic job of showcasing its work for prospective clients. A ticker bar highlighting its achievements appears on the homepage. The numbers are eye-popping, and it’s a breeze to read.
• Web FX’s content library includes a section titled “Fix Your Funnel,” which provides some eye-catching visuals on the sales funnel and common blunders its customers make when attempting to optimise for conversions.
• Having a well-designed website is essential in today’s competitive market. Even though there is a lot of content available on Web FX, the site is organised in a way that is both straightforward and comprehensive, making it easy for visitors to move around and find what they need.

Takeaways for Your Agency Website

1. Put your best foot forward and be proud of your accomplishments! Make sure that potential customers can easily find and understand your metrics. If your numbers are impressive, they may be more willing to collaborate with you.
2. Create a content hub or library to educate potential customers on your industry and the value of excellent digital marketing.
3. Prioritize the needs of your users always, always, always. Websites with a lot of content should still be simple to navigate.

5. SmartSites

SmartSites is an online marketing firm that has generated over $100 million in sales for its customers through the launch of more than 900 client websites. The company offers paid advertising, search engine optimization, and website design.

The Good

• If you’re a company that advertises itself as offering web design services, you better have a stellar online presence. The homepage of SmartSites does a fantastic job of showcasing dynamic and user-friendly website features. The words “Begin an interactive conversation” appear over a pop-up video. Visitors who don’t have the time to read lengthy articles will appreciate this feature.
• Potential clients can quickly and easily get answers to their questions by chatting with an agent from the agency. Adding a personal touch and a quick response time can help you capture leads earlier in the sales funnel.
• You can see some data and graphs on this digital agency’s website that show reasonable turnaround times. Many clients in digital marketing want to know when they will see results for their business, and some clients who lack experience may not realise that results, particularly organic SEO, can take a long time. Web FX immediately demonstrates to prospective customers that genuine improvements do take time.

Takeaways for Your Agency Website

1. Customers who might have been turned off by large blocks of text are won over by more user-friendly and engaging content. Quick snapshots of your client’s achievements can be provided through video, image, and infographic content. In most cases, showing a customer a video about a product can increase sales by as much as 85%.
2. Make it easy for potential customers to get in touch with you. Make it easy for customers to get in touch with you by including a contact form on the homepage, live chat, or a call-back service.
3. Maintain consistent, reasonable anticipation throughout your writing. Provide evidence in the form of statistics and data. Use graphs to show your audience how things have been improving over time.

Digital Agency Websites: Aim to Be Among the Best

Those looking for ideas to make their own site one of the best digital marketing agency websites in 2022 need look no further than these top five examples.

One thing that all of the top-performing agencies have in common is excellent SEO-focused, long-form content describing their services and any special features that set them apart from the thousands of other similar agencies out there.

If you want this year to be the best one yet for your agency but aren’t sure where to begin, our Agency Growth Kit is just what you need. Semrush’s tools are helping 30 percent of Fortune 500 companies interact with their customers more effectively. Access to the inbound lead platform, white-label reporting, and adaptable client portals are all included in the Agency Growth Kit.

Remember that the best digital agency websites provide prospects with an experience that feels tailored to the problems they are trying to solve. This is true whether you are creating a brand new site or updating an existing one. As you create your site, remember that their experience is of utmost importance. Excellent web content will reach them where they are and grab their attention just when they need you.